# Privacy notice supplement: Third party tracking technologies

This supplemental notice forms part of, supplements, and amends (as applicable), our [Privacy Notice](https://web.get-carrot.com/en-ca/privacy-policy).

We will strive to update this list if or when we work with new partners which offer you a choice about the collection of your information, but as partners change and new technologies become available, this list is likely to change over time and may not always reflect our current partners.

Please consult the published privacy policies of the third-party tracking technologies for additional information on their privacy practices.

**Third Party Tracking Technologies**:

- **Public-facing website**  
  **Adobe / AddThis**  
  Carrot’s application to power personalization, audience insight and activation among Carrot website visitors.

- **Public-facing website**  
  **ConvertAB**  
  Carrot’s A/B testing platform used to test and improve Carrot’s public-facing website.

- **Member Application**  
  **Datadog**  
  Carrot’s application performance monitoring platform that powers metrics visualization and troubleshooting for our Engineering team.

- **Public-facing website**  
  **Demandbase**  
  Carrot’s application for Customer / prospect marketing, advertising, and sales intelligence.

- **Member Application**  
  **Domo**  
  Carrot’s data visualization platform utilized to build reporting dashboards and generate data-based insight.

- **Public-facing website**  
  **Google Analytics / Ads**  
  To serve ads to capture engagement metrics of both prospective Carrot Members and Customers who visit Carrot’s public-facing website across their devices to generate insight on the success of enrollment marketing campaigns.

- **Public-facing website**  
  **Heap**  
  To capture insights on individual’s use and interaction with Carrot’s public-facing website and application to evaluate product engagement, generate aggregated Customer reports, and troubleshoot issues with Carrot’s support teams.

- **Public-facing website**  
  **LinkedIn**  
  To serve ads to prospective Carrot Customers who visit Carrot’s public-facing website across their devices, as well as capture metrics on their engagement with specific web pages to generate insight on the success of enrollment marketing campaigns.

- **Public-facing website**  
  **Liveramp**  
  Carrot’s application for targeting and measuring engagement with Carrot Customer prospects.

- **Public-facing website**  
  **Marketo**  
  To capture prospective and existing Customer engagement across online and offline channels (e.g., events, content downloads). Additionally, Marketo enables Carrot to score, segment, message, and perform data changes across Customer accounts / B2B records.

- **Public-facing website**  
  **Member Application**  
  **Matomo**  
  To capture de-identified metrics on the engagement of prospective Carrot Members and Customers who visit Carrot’s public-facing website to generate insight into the success of enrollment marketing campaigns. In addition, Matomo captures de-identified metrics on current Carrot Members within the in-app experience to generate insight on the Member experience.

- **Public-facing website**  
  **Meta Pixel**  
  To serve ads to prospective Carrot Members and Customers who visit Carrot’s public-facing website across their devices, as well as capture metrics on their engagement with specific web pages to generate insight on the success of enrollment marketing campaigns.

- **Member Application**  
  **Microsoft Azure**  
  Carrot’s cloud infrastructure platform provider that hosts the Carrot application and associated assets.

- **Public-facing website**  
  **MNTN**  
  To track Customer conversions generated from TV ad-impressions.

- **Public-facing website**  
  **New Relic**  
  Carrot’s web tracking and analytics use to track user interactions, as well as software and hardware performance.

- **Public-facing website**  
  **Member Application**  
  **OneTrust**  
  To power Carrot’s consent management system needed to capture and honor individual’s cookie choices and preferences.

- **Public-facing website**  
  **Rampmetrics**  
  To generate visibility into how Customer marketing campaigns affect the Sales pipeline through the collection of de-identified Customer activity (e.g., pages visited, forms filled, etc.).

- **Member Application**  
  **Sentry**  
  Carrot’s application performance monitoring & error tracking platform that powers issue notification for the Engineering team.

- **Member Application**  
  **Smartling**  
  Carrot’s language translation and localization application.

- **Member Application**  
  **Snowflake**  
  Carrot’s data warehouse, which stores Carrot data for analytics and reporting purposes.

- **Public-facing website**  
  **SoundCloud**  
  Utilized for hosting and embedding Carrot’s podcasts on the public-facing website.

- **Member Application**  
  **Stripe**  
  Carrot’s payment processor for the Carrot Card, to remember who you are and to process payments for Carrot (without storing any credit card information on its own servers).

- **Member Application**  
  **Sumo Logic**  
  Carrot’s log management platform, which monitors the health of, and aggregates logs for, the backend of the Carrot application.

- **Public-facing website**  
  **UserWay**  
  To power digital accessibility for Carrot’s public-facing website visitors needed to comply with Web Content Accessibility Guidelines (WCAG).

- **Public-facing website**  
  **Vimeo**  
  Utilized for video hosting and sharing on the public-facing website.

- **Public-facing website**  
  **Wistia**  
  To power hosting and advanced analytics for Carrot-branded videos and podcasts.

- **Member Application**  
  **Zendesk**  
  Carrot’s member application for customer support, sales, ticket management, and communications.

- **Public-facing website**  
  **ZoomInfo**  
  To track prospective Customer visits and interactions on Carrot public-facing website.