Privacy notice supplement: Third party tracking technologies

This supplemental notice forms part of, supplements, and amends (as applicable), our Privacy Notice.

We will strive to update this list if or when we work with new partners which offer you a choice about the collection of your information, but as partners change and new technologies become available, this list is likely to change over time and may not always reflect our current partners.

Please consult the published privacy policies of the third-party tracking technologies for additional information on their privacy practices.

Third Party Tracking Technologies:

• Adobe / AddThis
  Carrot’s application to power personalization, audience insight and activation among Carrot website visitors.

• ConvertAB
  Carrot’s A/B testing platform used to test and improve Carrot’s public-facing website.

• Datadog
  Carrot’s application performance monitoring platform that powers metrics visualization and troubleshooting for our Engineering team.

• Demandbase
  Carrot’s application for Customer / prospect marketing, advertising, and sales intelligence.

• Domo
  Carrot’s data visualization platform utilized to build reporting dashboards and generate data-based insight.

• Google Analytics / Ads
  To serve ads to capture engagement metrics of both prospective Carrot Members and Customers who visit Carrot’s public-facing website across their devices to generate insight on the success of enrollment marketing campaigns.

• Heap
  To capture insights on individual’s use and interaction with Carrot’s public-facing website and application to evaluate product engagement, generate aggregated Customer reports, and troubleshoot issues with Carrot’s support teams.

• LinkedIn
  To serve ads to prospective Carrot Customers who visit Carrot’s public-facing website across their devices, as well as capture metrics on their engagement with specific web pages to generate insight on the success of enrollment marketing campaigns.

• Liveramp
  Carrot’s application for targeting and measuring engagement with Carrot Customer prospects.

• Marketo
  To capture prospective and existing Customer engagement across online and offline channels (e.g., events, content downloads). Additionally, Marketo enables Carrot to score, segment, message, and perform data changes across Customer accounts / B2B records.

• Matomo
  To capture de-identified metrics on the engagement of prospective Carrot Members and Customers who visit Carrot’s public-facing website to generate insight into the success of enrollment marketing campaigns. In addition, Matomo captures de-identified metrics on current Carrot Members within the in-app experience to generate insight on the Member experience.

• Meta Pixel
  To serve ads to prospective Carrot Members and Customers who visit Carrot’s public-facing website across their devices, as well as capture metrics on their engagement with specific web pages to generate insight on the success of enrollment marketing campaigns.

• Microsoft Azure
  Carrot’s cloud infrastructure platform provider that hosts the Carrot application and associated assets.

• MNTN
  To track Customer conversions generated from TV ad-impressions.

• New Relic
  Carrot’s web tracking and analytics use to track user interactions, as well as software and hardware performance.

• OneTrust
  To power Carrot’s consent management system needed to capture and honor individual’s cookie choices and preferences.

• Rampmetrics
  To generate visibility into how Customer marketing campaigns affect the Sales pipeline through the collection of de-identified Customer activity (e.g., pages visited, forms filled, etc.).

• Sentry
  Carrot’s application performance monitoring & error tracking platform that powers issue notification for the Engineering team.

• Smartling
  Carrot’s language translation and localization application.

• Snowflake
  Carrot’s data warehouse, which stores Carrot data for analytics and reporting purposes.

• SoundCloud
  Utilized for hosting and embedding Carrot’s podcasts on the public-facing website.

• Stripe
  Carrot’s payment processor for the Carrot Card, to remember who you are and to process payments for Carrot (without storing any credit card information on its own servers).

• Sumo Logic
  Carrot’s log management platform, which monitors the health of, and aggregates logs for, the backend of the Carrot application.

• UserWay
  To power digital accessibility for Carrot’s public-facing website visitors needed to comply with Web Content Accessibility Guidelines (WCAG).

• Vimeo
  Utilized for video hosting and sharing on the public-facing website.

• Wistia
  To power hosting and advanced analytics for Carrot-branded videos and podcasts.

• Zendesk
  Carrot’s member application for customer support, sales, ticket management, and communications.

• ZoomInfo
  To track prospective Customer visits and interactions on Carrot public-facing website.